Average to Savage
Average to Savage

Episode · 2 years ago

Corey Jeppesen Alice | Average to Savage EP81

ABOUT THIS EPISODE

This is the eighty-first episode of the Average to Savage podcast featuring the founder of Bahlr Media and entrepreneur Corey Jeppesen Alice. Paul Guarino talked with Corey Jeppesen Alice aka SeeJepp discussing his journey from freelancer to the business owner, creating the PG Sports logo, and creating the original Marshawn Lynch Beast Mode shirt. Follow Corey Alice https://www.instagram.com/bahlrmedia https://www.twitter.com/seejepp Podcast interview with Corey Jeppesen Alice originally recorded December 13, 2019

This is the average to savage podcast with Paul Greno. Everyone in anyone, athletes, swebs and much more. What's up, everybody. It's Paul Garino and back for another episode of the average savage podcast. Our special guests today is Cory Allison, Aka Corey Jepson, Aka C Jep. Corey, has it going nothing for shame on average to savage? Yeah, for sure. been trying to get you on for a while. Thanks. I'm what. I'm glad to be on. We go way back. Yes, for sure. Seven, seven, eight years, nine years, I don't even know what. I remember your first to logo and you the teacher going craft. And who is the baseball player that ripped you? Oh, Brandon Phillips, no, older than that. Was An older guy. Oh Chuck, Not Block? Yeah, I think he was technically my very first pro athlete, but I was before I had a had the logo designed by you. You're doing it before you know you even had a really brand firm nation. You're just making it happen. Yeah, I didn't know I was doing that. Yes, tell me, tell me a little bit about yourself. And you grew up in Idaho, right. Yes, I was born in Cortlane, Idaho, and it's not really funny, but cordline is and it's in the Panhanilton in north so we don't row any potatoes or anything. That's more or less like Washington, very evergreen, mountain, mountain rangeous stuff like that. And cord lanes a resort town, so we get like a lot of celebrities will come up you to escape the grind and and stuff like that. And I like how houses up here and so that's where I'm trying minutes room born. It's pretty cool place. And now I'm currently living in Spokane, Washington, which is only about three thousand two, thirty two miles. Actually thirty two miles. That's a weird range I just gave you, but it's it's thirty. It's thirty. Thirty two miles from cortland and no living downtown spokane in the city. How did you get into graphic design, like originally, like, maybe, like, or were you in like did you grow up like like painting or drawing or anything? Well, I do not grow up an artist or whatever. There's no special skill. I actually I would say that I'm not a great artist at all. eving today I'm not, but I got into graphic design because I enjoyed doing digital artwork for companies and small businesses and stuff, and I was doing kind of on the side. I learned to do design and video production and stuff like that as a production person in the year around two thousand and eleven. What is it now? Nineteen? No, I was it. Yeah, not two don't that's crazy. Two Thousand and eleven. Yeah, I learned it, I think. Well, maybe it's two thousand and one. It's one of the ones just were back then. I just kind of started learning it a little bit and I enjoyed it and started doing some freelance work for different businesses, churches, stuff like that, but I had never really made it a career. I always kind of had sales jobs, entrepreneurial jobs, trying to make my money and trying to make it work, and then one day I moved to Florida and then I was in Florida trying to grind over there and we were already work together and Florida actually I think that's when we started, you and I, and then I decided at that point I was going to move back to my hometown of quarter and go to school. Went to school got a graphic design degree, graduated with the graphic design major. Work as an agencies and spokane. Found out that I could do this. I could, I could start an agency, and I see that's as I had the entrepreneurial like mindset and the idea of kind of a risk taker. So if I I have an idea and I think it's good enough, I'll try it. Even if it fails, still want to do it, and so I did it. I stepped out it did it. I had one paycheck from my previous job.

Started kind of helping people and clients, small business with their branding, website, stuff like that. Videos, one by one worth from coffee shops, got clients like you, offered to do their logos and brands and reached out through social media and twitter and all that kind of stuff. GOT started getting clients. Eventually got too busy where I need to start hiring somebody and I had to make a decision whether I was just going to cap it, just make my own money, or I was going to hire people. It kind of went so fast and the demand was so high that I started as hiring people that I knew, that I trusted. And now current day, I went through. Have went through one full rebrand of my company. We now employed ten people full time with two offices. When I cordlin Idaho, I wanted spokane, Washington. And what we do is basically we're an advertising firm. So if, basically, you've seen madmen and you see how they do their job, that's how we kind of do our job. Our job is to take on no clients, businesses, underprises, large scale companies down to a small business, and communicate their message. So it's not just building assets, logos and websites, it's actually building the asset deploying them so we can turn their one dollar into two or take their awareness that's nothing into something whatever. Basically keeps our clients up at night. We want to solve those problems. So that's the lead. That's kind of my trajectory from, you know, just doing some graphic design here and there and then now now I own it, so I'm not doing any design. Only design I do is for, you know, myself or for my wife or something like that. So you basically just went from average to savage. I did. I did exactly what you are podcast sets to do. So I just follow the are savage blue plant by BUB success every time. So are you going back, though? I know you went to college. At what age you I know you went back like later, and I just want to know what the real was behind that early s. So I think it was like thirty one or something, and I was just I just remember thinking like I got to get my shit together. I am just taking odd jobs. I was working like selling satellite issues and something, memberships to random things. I was doing lost mitigation in the mortgage industry, just stuff that I didn't enjoy. Like I like selling, I like talking on the phone, but I wanted to sell something that was mine, you know, and I did even thought I wanted to sell. I just I'm just taking jobs, man, you know. And it wasn't. And then you you when you take jobs, you're just getting paid and we never really want if I would work my way up at a knew any of those jobs, I knew that it wouldn't be something that I would would be sustainable, I knew, but I needed to have something of my own and so I just kind of said, what is the one thing that I've been doing for years that I enjoy doing? And it was graphics, and so I was like, well, I'M gonna double down on that. So then I was when I was living in Sara Soda at the time, and I said, well, I will either go to the ringling college of the arts, which is in Sara so to Florida and spend hundreds of thousands of dollars to go to college and learn how to use adobe, or or I will go to North Idaho College, where I'm from, and spend thirty ty thousand dollars and learn how to use adobe. So I chose to go to Dorthide in college and spend less money and have less student debt. And that's what I did. I was thought when I really took it seriously, when I went to school, there were a lot of people that go to school and really, if I interject any kind of lesson into my college is, I mean doesn't be. Your degree does not matter. It matters what you get out of your learning. Like I I went to college to learn. I went to college to learn the tools so I can apply them in the real world. Like and there's so many people that went with me and they're just like doodling and they're doing things that don't make money or they're doing things they don't love and they're just trying to get a job after college, and which is fine, but I went in there to for with a...

...purpose, and when I went there I excelled, like I spilled so much. I was getting scholarships out of in college and running awards and it was awesome. And that's not why I did it, but I just really applied myself and when I got out I kept that mentality and now here I am cool, cool business, with so much more, so many more things that I'd like to do and even things. I don't know what I want to do. I'm still trying to figure that out. So living in a constant state of discontentment, I sometimes, but I think that sometimes that's good because it pushes you not to be stagnant, but it's also bad because it's hard to find that that level of normalcy or piece you know. Yeah, I think obviously, since you were older you were, I think you're hunger than like, say, an eighteen year old, than college, right. Yeah, I'm already gone through all the bullshit. Yeah, I didn't need to go to parties and I didn't need to like everything to me. Yeah, and then also going back, could you tell me like the story on how you basically created the original beast mo shirt. Oh Yeah, the Mush on this story. Yeah, well, I really liked so I'm a buffalo bills fan in my heart. I love the bills. I love the bills and since I was six years I'm not even talking about it because I don't want to. I'm not going to. So, yeah, but I was a buffalo those things five or six years old and I just love them. And send the irony of it all is I like them because of their logo. It was weird, you know, I just like the logo school and they're playing. I'm actually a genuinely bad band wagon fan. I joined the bills fan base when they were one of the best in the League back in the day, winning with four super bowls in a row. You know, the ones they lost. Yeah, yeah, so, yeah, those are I was. So I joined them and then, obviously then can state a fan. Okay. So fast forward. Marshall Lens Marshawn Lynch gets drafted to the Buffalo bills along with Paul Places. Me Huge too, huge pickups at that at the time, and I loved marshaw and I love his attitude. That everything about him. He was my favorite player of all time and I was like, when I started getting into design, he's already been on the team couple years. I was like, wellman him. He had the T had this sting in buffalo that he called beast mode and it was not viral yet. It was not anything. Nobody knew about it other than the kind of the bills fan base. He would talk about a little bit. I'm sure the you know caw, I'm sure calnew about it his college, but it wasn't like this big thing yet and I was like, well, I'm going to make a beast smoke shirt so because I think that's awesome. So I designed this beast motor in in the middle of my design, Marshall ments got traded to the Seahawks, which, in my football world, devastated me because I hate the Seahawks, but I love Marshall Ledge and he goes to seahawks. So I change the colors of my shirt and I guess the benefit is I live five hours from Seattle and I was like, well, this will be cool. So I created the shirts and I made him all seahawk colors and I started selling them online on my big cartel site that you know just throw up a store real quick. I went all in. I spent two thousand dollars on my own money, like printing the shirts. I'd all stacks of inventory in my spare bedroom of beastmoat shirts, thinking I'm going to sell them. I sold nothing. Nobody bought my shirts, nobody cared and I just kind of gave up and I had all this inventory and I was like really bumped and I started like randomly promoting them when I felt like it. I was just a cassus sucks. I eventually tagged the marshallment on twitter and then I am sitting, I remember was in Sara Soda, sitting in a parking lot, and someone called me and is Marshall Munch is like marketing agent from Octagon Sports. His name was Devin the sirt any cause me talks about that. Martiawan had saw the shirts, any like to them, and I'm thinking at that point they're going to tell me to stop. That sucks. Yeah, this is over with ore. They're going to assume me, you...

...know, I because I didn't know anything about how that worked. But he was no, no, he likes them. We just want to cut of your sales and I go how much and they said twenty percent. So that's okay, we'll send me the agreement, but hold on real quick. So I called a friend of mine. It was way better at business than I am, and he told me the negotiate, so I did. I didn't negotiated the number. What I did is I told marshawn munch is a J and I said I just want marshawn to guarantee that he'll promote the shirts on this twitter account and then he'll sign a hundred hurts for me, but I can sell. And he was like dum deal, done, nose look sweets. And then after that Martians twitter account back that started promoting the beastmokee church, which he wasn't selling, nor did he have a brand for it. He wasn't doing any of this. Yet I was the only beast mode apparel available that was exclusively under license. Not expre mean it wasn't exclusive contract, but it was the only one that he was promoting at the time. So I felt pretty awesome at the time and of course I got the follow from Marshawn, which led the more follows from other NFL celebrities and people in the NFL network and got me some great connections, such as Mike Silver and more and slap and all these different NFL entities and Walter Jones and all this kind of things are pretty cool. I mean they don't know, you know, we're not like buddies, but that we were connected because of it was pretty cool, because I would send them shirts and they would want the shirts and they would get promoted and there may be like marshawn and what your shirts and he like sweet gootist to jet. They go to me and I would send them shirts and we'd have like twitter message conversations and and then Mike Silver reached out to me and because he was a calum and he wanted a shirt, be small shirt. So him and I became actual friends. Or Mike Silver had me out to Seattle for a football game and but and I like a football game at Seattle where I hung out with Mike Silver for a little bit. I was a very reputable reporter at the NFL network hung out and which we would exchange text messages of Mike Silver giving the spot church to Robert Croft and Aaron Rodgers and all this kind of stuff and it was pretty cool. Moment of my life and I made like I didn't make a kind of money, but I made a got a lot of great contacts and I will never really be able to distinguish the Roi of it. I just know I did something for me and I thought that was pretty cool. And you know what's funny about that? Talking about it, the hundred trips that I want to march on to sign, I never we never actually follow through with that. Yeah, yeah, that's why I remember that. Yeah, so long story, long story ending is marshawn ended up breaking off and making his own besmode brand, which is thriving today, which is awesome. I think it's great. It's not because of me at all, but I'm sure was part of the plan. But he just kind of did his own thing and my best mode era with my partnership with Marshal, which ended. However, I think that's a pretty cool time in my life. I liked Tokay, definitely. Did you ever get to meet him? No, I did, not that I wanted to, but I just could never arrange it. Will make it, have it one day. Yeah, I'm sure. I'm sure he's not that interested in meeting me, but well, you got you technically have the original Beast Moo Shirt? Yeah, because he, I know, he ordered some from meat and paid for him, but he didn't want a few for him. He I seen him like twenty something shows for him and his family. All on me. If any of them, marshal which team or Posse or his entourage or as friends, there's agents are him or listening right now. I love to see one of those shirts, because I don't think I have one. I may have one. I think I still have it somewhere. I shall post a picture. Yeah, and then I think that's that's actually, I believe, how I found you, because I was searching, because I was searching for beastmo shirts, and then I like the design and that's what I reach out to you. And then, and then I remember I bought one, and then you were doing the giveaway thing. This is this is funny too, because, like before, everyone does giveaways now and it's it's like a normal thing now, but it wasn't then. And then I remember I predicted the score of the Super Bowl and that's how I won the second shot. Oh yeah, yeah, and then that gives the exact...

...scores. That's I was crazy as a giant's patriots. Will I think of the second one? Yeah, or maybe second. So then, basically because of their so much is besmo shirts. We're talking right now, pretty pretty much freaking awesome, dude y. So then, that's why I wanted to get into next's like when I contact you to make the Pgi sports love, I wanted to know what your process was like to make that. I know it's like eight years ago now, but the PG sports on though. Yeah, just just time, man, and you know, just a normal process of putting together what you wanted. Listening to you with the brands, about anytime you create a brand or a logo, it's never about the art. is about the art, but it's more about look, you could be successful with any logo you want as long as you're doing the right things and you're passionate about your brand and you're moving forward. You're moving forth it. You can. You can be successful with with anything. So the important thing when you're going to design a brand or do a new brand or you're going to create a company you want a long though, make sure that your artist, just for your designer or artist is listening to you as to what it means to them. Because they're the ones that are going to have to listen. They're the ones that have to see the Lima every single day. They're going to have to look at their website. There could be feel empowered by their brands, you know what I mean. Until obviously, great creative, a great art goes into it, and that you that should go without saying. Anytime you're going to hire take on a creative to do some work on a brand, you want to make sure they're good. Good. You shouldn't want to make sure their art is good. But most of are they listening to you. And that's what I did. Man. So you wanted something. You were a hustler or trying to start your brain, starting something that is now super awesome and make growing and you're falling, is super loyal. It's still your love us, still rock is still doing known and makes you happy. All that. I didn't just listen to you, you know what I mean, and listen to what you wanted and still to this day, hopefully, when you look at it, you love it and then powers you to continue to go and it just sits. It's, you know, at the party. So that's what I did. I listened. Yeah, I mean, I don't even remember what nineteen year old Paul said, but yeah, came out dope and obviously because I'm still using it eight years later. Yeah, you've done so many cool things with you you like what I love too, is you take in the same concepts and then you made like different colors. You've done cameo, all these diving things and you had me come in on some of those occasions to redesign it. Just do the color variations of it. One of my favorite PG sports shirts is that camel and even know it's not a camel and I green, you know, but it was cool. Like I still try a PG SUP sure I wear the most is when I didn't even make the blood slating success. Oh my God, that's the that's the that's like the best selling one, like really yeah, everyone, and actually, I don't know if you saw, I like kind of Piss me off this year when the rock came out with blood. Well, you already had blood sweat respect, but they pretty much made the exact same design design in the triangle with his logo in the middle. You can send Dwayne Johnson cease and assist and see what happens. Yeah, yeah, that won't probably go over well. Well, it's really on drama. But yeah, happen all the time, you know. I also remember the press cancer stuff that you were doing. People. Oh, yeah, that was a call Pixel for Pixel. You that. Yeah, they copied your design. They made crazy right, okay, that one was that was and that was like a year later to yeah, they just didn't even like try. Yeah, that was weird. I just saw a randomly to it just sounded like that was weird. All right. So, yeah, so I know you kind of already touched on it, but what was it? What was it like starting your own company? I know originally was C Jep Studios. Yeah,...

I was scary and he's going to take those chances and stuff out, which is a lot of times you're doing it with little to no help or advice. And I would say now and some of the best investments you can make if you're going to start a company is hiring somebody that has some great perspective. I think a lot of times we start a business we do value actual advice and we just value commodity. You know, sting the commodity would be like, I need to have that a website and a logo and I need a building in an office and a desk like those are all things that you can get anywhere, right. So we spend all our money there. Thank your best bet is always a higher strategy and direction, like, okay, I'm going to start a business. How should I do this? Where should I do it? What's my goal for five years, and should I have employees or should I not? We start planning ahead. I mean, I did not do that at the beginning. I was winging it and I was just busy and I was just arming the basically, everything I've learned, and by Industry and in my business has been by trialing. Are The hardaway that I do not recommend it. Eventually, I didn't wise up. I hired a business coach to help me. We're still meet with every every week. That business coach cost me thirty twozero to hire and I did not have thirty TWOZERO dollars laying around. As a matter of fact, I was stressing Bro like I did not know, but I knew absolutely value of it was a very essential and I did it. I pulled that trigger and I think as a business owner, whether it be day one of Your Business or day or year fifty, you're gonna constantly make decisions that are going to scare you and they are going to stretch you just like to just like today, man, like me and my wife for it, we made a big purchase on some things that we wanted for our home and I was really hard to you, like cars, like I made. I sent like x amount of money it. Spend a thousand dollars on this purchase and you're like your sets a thousand dollars I put to us for something else. Or Man, then you just and and for me, sometimes, by doing those things or making the scary steps, it kind of makes the fish poll bigger. You know what I mean? And if you know that analogy officially grow to the size of its fish boll right, so you think you could put a like a fishing up, a small ball to just stay the stay inside, you put it in up wood, will get as big as it once you know. And so that that's the concept. When you stretch yourself and you may take a risks, and hopefully calculated risks, but with advice and strategy and tied behind it. And you know I'm just being stupid and but it's also so scary you'll grow into that and I like that. I like that today I made a purchase that we wanted to make and I know my goal to make that money back in the account. I have a goal they go for. And so that's what it feels like to start a business and that's sort of feels like at day one, and that's sometimes it's a right now is a better fact. And then you have to fight. You know, also not burn out, but you have to fight like stagnancy. I think, if you're not taking risk and you're not scaring yourself, then you can just get stagnant. And I've been there's as well. Yeah, no, I definitely feel you on that stuff too. And Yeah, just like when you make like a ton of small purchase and you don't really think it's that much money and then how all adds up with when you make a big purchase, you're like, Oh shit, but you hire your first appy every plain, you know, sixty grand this year and somehow and then and they're expecting their payouts every two weeks and I mean so it's a tough one. So going into that, what advice would you give someone starting a brand or company? I would say games is what I already said. I'd say make sure that you make sure if you want to start a brand or a company, make sure it's what you love to do, and I would say that, if you're going to...

...do it, make sure it doesn't feel like work. Make sure you're fired up to do it. Make sure that it also, I'd say right right now, a piece of advice, make sure it just back to you and if that doesn't mean monetary return, and make sure you back to you and fulfillment in regards to like, Hey, I did this today and I would wanted to do it. It was awesome. It makes me feel awesome to do this. I think that's very, very important. I'd say if you're just trying to wing it and make money, just and start any business, I could you one to you know anything. Want to sell tires. You hate tires and they make out a little bit. You know, it's a hot market. I'd think that's a bad choice, no matter the market. The markets hot and people want tires as long as your motivate. If you're motivated by bunny, you know, I guess that will work for you, but that will last very long. I just say make sure you love it. Yeah, definitely definitely agree with you on that one. All Right, I got some fun questions for you. They're going to go from average to savage. Okay, fun question. All right. So which favorite Song Right now? My Favorite Song? Yeah, you know, I'm getting spotify. Okay, I'll just tell you the song, the song that's in my head right now, that I've been listening to the past few days I've been liking. Okay, well, first of all, I've been listening to a lot of two feet, and that's two feet and as I like his music. But the song of that I've been listening to today and the other day and just in my head is called Vincent by Ellie Building. Called Vincent. Okay, I heard of the artist, had heard of the song. Pretty, pretty mellow actually. Yeah, what I'm about to do in two thousand and twenty is has launched the website for it, for the podcast, and then everyone that answered, I'm going to make the playlist for it. All Nice. It sounds awesome. Make sure you put my favorite band on there too. All right, cigarettes, cigarettes, after sex, is my favorite. All right, and then what about for two thousand and twenty? Fantasy football? I know you're big fantish football guy who's going to who would be your first round pick? Two Thousand and twenty next year? Yeah, if you get the if you get the first pick overall. I'm not going to say the Mare Jacks. That's what I thought you're going to say. Now I'm not going to say that. You know I traded Lamar Jackson for Sammy Watkins right before week too. Oh this year. Yeah, Oh no, forty two points and I lost tire killed to an injury and I had Tom Brady to I'm like Alamar and Tom Brady does just watch it. About five points? Well, it's a tough question. If I would first overall, I want it. I won't see McCaffrey either because I don't trust his third year, but I would say maybe Mark Ingram all right. Yeah, I'll say marking. All right. And what about? Give me three artists or like brands that like inspired you over the year. Russell brand, all right, that's true. And artists or brands, job doctor, Joe, just Spenza, all right, and try to think of a brand and not so much of a person. And Inspires me with you? Oh yeah, I have good minded that inspires me. Saying, I always say Gary Vane okay, I thought you were going to say what's his name, the cupcake guy, Johnny cupcake, Johnny Cup actually haven't talked or connected or even when. That's Johnny coup king sign and like years, completely just connected from that. Gotcha. All right, last one. I don't want you, all right. And last one. If you weren't running your own company, what do you think you'd be doing? Like, if I can make believe what I want...

...to do, or like this both. Okay, if I can make believe what I would be doing, I'd be an actor and a musician. All right, need to learn how to be a musician. I probably an actor's just say actor. That's what that's my secret desire. So if you're watching, after listening to this podcast, and you want to take a chance on a really caresmatic are choking the speaker to be in your new film, hit me up. If I had to be practical, I would want to be a therapist. All Right, I could definitely see that. We think the actor, I mean you, because I could see that too. It just have to obviously you start somewhere in your rise up. Yeah, man, I don't want what you said. I can make believes I'm already all right. Well, I appreciate you coming on. I can you let the people know where they could follow you? Yeah, you can follow me on Cory Michael Alice on instagram. Just sell it out, Cory Michael Alice. That's all I need. Just go to that one place and you can find everything from there. All right, again, I appreciate it. We'll be talking all right. See You have a going.

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