Average to Savage
Average to Savage

Episode · 10 months ago

J Erving III | Average to Savage EP149

ABOUT THIS EPISODE

This is the one hundred and forty-ninth episode of the Average to Savage podcast featuring entrepreneur Julius Erving III. Paul Guarino talked with J Erving III discussing his career in business, working with artists such as Fat Joe, Tyga, Nelly, Lady Gaga, and investments he has made.  

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This podcast interview with J Erving III was originally recorded on June 18, 2019

...this is the Average to Savage podcast with paul Guerrino, everyone and anyone athletes, celebs and much more. What's up everybody? I'm back for another episode of the average Savage podcast? Our special guest today is J Irving J how's it going? Thanks for coming on, I'm good man, thanks for having me. Yeah, I appreciate it. So let's just jump right in saying what was it like to grow up as Julius, everything son? Um it was good, I mean there's definitely some uh some perks I think um you know, I think he was dead and I mean always has been dead to me. So you know, there was times in which we would go out and stuff, you know, people recognized him and you know, we knew that he was some kind of celebrity but it was very normal to us. Yeah, you got you, was there any moment when you were like a little kid that you were like, wow, my dad's like famous um you know when I think it was some of the people that I started to get to meet, when he would, you know, we go to like...

...all star games and stuff like that, the meeting like magic johnson and Isaiah thomas and larry bird, some of those other guys that felt like superstars at the time um you know in kind of understanding that my dad was in the same classes though, you know, that's what kind of made it real. Gotcha, gotcha and jumping into like your business career, what was like uh let's just say like your first couple of jobs and then how did you get into the music industry? Um Well, my first couple of jobs, like when I was still in high school, I worked at a used car lot and I did a bunch of internships on the summers when I was in high school. And then when I was in college I started doing street promotions for a company called loud records steve rifkin company and they were, you know, the leaders in the game in terms of hand to hand kind of street promotions at the time. And I was going to school in Atlanta and in turn it with them,...

Gotcha. And uh, you're a manager to artist right now, correct? I'm not a distributor, I'm a distribution company. Um currently, So who are your first like clients are artists? You started to work with um, partner with a guy named Troy carter pretty early in my career and you know, we were able to work with superstars really over the years. Um Rodney jerkins, the flow of tree to eve and fat joe and the locks and nelly and months of others kind of back in the game Tiger and to others and troy sign Lady Gaga in 2006. Uh we became one of the biggest artists in the world. Um was that, was that like my gear breakthrough in the music industry, you'd say guy was Troy signing. I mean, I think it's all, I think all of, you know, every artist that we worked with, you know, is, is a different and unique...

...experience. I mean we're dealing with human beings at the end of the day. So they're all kind of wired differently, they all have different needs and wants and goals, which is what's exciting about management and what kind of wakes us up every day is the fact that no, two days are the same. No two article the same, you know, it keeps us on our toes, management is taking us into a lot of different areas, you know, on the television and to apparel into touring and technology and you know, lots of different areas. One of the cool things about management. So there is no kind of feeling on it. It can involved, um, and kind of take you into several different world. Yeah, definitely. I know how that goes. Uh, just like bring it back to how you said they were, there are humans, I think a lot of people, because I work with a lot of athletes and stuff and I think people just forget that they're human beings and not just celebrities, you know? Yeah, and uh, what's your approach to like getting a new client or like going after a client? Um, I...

...think we look for super stars, you know what I think, um, now, you know, I was really looking for good partners and partners that are willing to, you know, put the work in and work as hard as we're willing to work uh super talented all sides of the music for me, but development and finding those things super early is something that's always been um fun for me. You got to uh Huh just another podcast you're on, you said you've been working with Nellie for like, I think you said like, I don't know, 10 or 11 years or something like that, is that correct? Yeah. Yeah. Yeah. So how did how did that come about? Uh We actually did a deal. We actually partnered with a guy who was managing him at the time, a guy named Tony Davis. That's how we got introduced to the nelly business. So he's one of those guys were, you know, it's being from the East coast and hearing some of his music and stuff that he was doing early on, it was like, it took us into like a whole new subculture, you know, the the midwest and their slang and how they dressed...

...and you know, kind of the melodic nature of what he was doing with a little different for a lot different than what was happening at the time in rap music. So it was really kind of one of those artists that just has always been super disruptive in doing things that are a bit like the centre having, you know, number one country record, number one, you know, pop R and B. If, you know, like he had records that have had number ones across every for amount of music just certainly very diverse in his town group and not scared and willing to kind of take chances musically. But he has he embodies all of the qualities that you look for in a in an artist. Yeah, I know. Like what's your, I mean going differently, but what's your thoughts on like little Zannex like doing a song like with billy Ray Cyrus? I mean, I think it's good for music, you know, I think, you know, the more collaborations and folks finding intersections, you know, artists finding intersections with with their with their music. I think it's great. I mean it's great for music. I...

...think it's good for the fans, you know, and when you see that kind of mutual respect for different genres of music, it's refreshing. Yeah, definitely. I mean, I definitely like, I think it's different and different, always good and change it up. Um like what would you say for like an up and coming artists? Like what do you think? Like say like a couple keys would be to like get them on the right path to like start them? I mean, I think all of the tools that these artists have now, like there's no real excuse for artists not to be able to get their music out. Have it be heard using social tools and what not to create awareness around what it is that they're doing. You know, I think that, you know, folks ability to make music now is significantly different than it was in the past and that, you know, you can make beats, you can make records, you can do that stuff on the computer and you know, nowadays, so you don't really need, you know, to be in a proper studio or you know, have...

...an exorbitant amount of money to make records. So, you know, really at this point there is really no reason why are they shouldn't be able to, you know, get the music out in fact to create energy around what it is. It's definitely, definitely, I know you're not too big on social media, but what are your thoughts on social media? I mean, I think it's a great tool for artists. For me personally, you know, it's one of the things that I kind of struggled with over the years, whether it was something that I wanted to do or didn't want to do, you know, as a manager, I feel like a lot of it was about putting our artists first was never really about us. So that was always felt a little bit weird to me to be on socialism that way. But um, you know, definitely a tool that even executives are using now to, to, you know, have a calling card of sorts. Yeah, definitely, definitely going back into other business ventures, I know you were a early investor in Uber and Spotify. So like going back to those like did you just have a good feeling...

...about those two companies? I mean those are, those companies are hard to have a good feeling about, you know, like you just realize that you don't have to carry cds around anymore. Okay, I get this, you know, I get what this is or press a button and the car shows up and you know, to Lincoln Town car or you know, and it costs the same amount as a taxi or you know, like those things aren't hard to read. So those are pretty easy decisions like, yeah, and I saw you recently opened up a restaurant in west Hollywood. How did, how did that come about? Um, I got introduced to the, to the guy who owned the place from someone at my office who worked with and was able to invest the money and jump into it, you know, something that I always wanted to do or be involved with and I've been talked out of it several times. But yeah, this is a easy kind of play because I don't have to do much. I'm just kind of show up and drink beer and chicken. Yeah,...

...yeah, but what advice would you give to a young entrepreneur? Uh, you get out what you put in as an entrepreneur, you don't clock in or out, You know, there's no time where you, you know, you're off work, you know, so, um, you just got to be willing to put in the hour and the effort to be successful? It's not easy. Um Certainly a challenging lifestyle when you are reliant on betting on your stuff. It's not for everybody. But I think the the rewards can be great if you're willing to put the work in. Yeah, definitely, definitely. All right. You ready for some fun questions? They're gonna go from average to savage. All right. What's your favorite song currently? Mm Like it felt like new song? Yeah. Anything anything or like what's like a song that you just like play on repeat? Khalid talk probably. Right. I'll take it. Are you a jersey guy or a sneaker...

...guy? ***? All right. What about what's three sneakers that you want that you don't own right now? Um The uh I got a lot. Alright, I got a lot. I can't I can't think it through that. I wanted you have to get on like sneaker shop and then The little show, you know you two. Yeah. What about who is there any artists that you never work with that you want to work with? There's a ton. I mean, I understand of I'm really a fan of like old school R. And B. Like Patti Labelle and teddy, pendergrass and read the dandruff, Those kinds of writers. But you know, I think new school would be a new air school T. V. Jay z There you go. Last one. What's harder being a parent or an entrepreneur,...

...entrepreneur. All right. I thought you were gonna say parents. That's hard at the fun part. Got you, Got you, got you. All right. Well, I appreciate you coming on. And uh would you let the people know where they can't find you on social media? I know you're not big on social media or like your website or anything you want to plug in? Uh human resources uh dot com. It's human dash R. E. Dash sources trump. Alright, again, I appreciate you coming up. Have a good one. No, thank you. Yeah.

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