Average to Savage
Average to Savage

Episode · 1 year ago

Josh Shapiro | Average To Savage EP96

ABOUT THIS EPISODE

This is the ninety-sixth episode of the Average to Savage podcast featuring the founder of Baseball Lifestyle 101 Josh Shapiro. Paul Guarino talked with Josh Shapiro discussing why he started Baseball Lifestyle 101, experience as an entrepreneur, and his future plans for the brand. Follow Josh Shapiro https://www.instagram.com/JShapiro101 https://www.instagram.com/baseball_lifestyle101 Podcast interview with Josh Shapiro was originally recorded April 9, 2020

This is the average Thi Aveage podcastwith Paul Garina everyone, an anyone, athletes, soetsand much more. So if everybody I'm back for anotherepisode of the average savage podcast or special guest todayis Josha PeroBaseball lifestyle, Oneo one founder, how's it going in no well manappreciate. You have me on looking forward to this and H thanksget menyeah for sure. Let's just go back in time. Well, one howd! You get what wasyour upbring like, and how did you get involved in baseball yeah for sure so I'll bring as honestly pretty prettystandard normal middle class family grew up here in Long Island, New York. Just me myself, my sister and my my mom,my dad's, so small family, but yeah I mean you know with baseball andeverything it was. It was always there since day, one my dad a big baseballguy. My parents actually funny enough, like met at City Feol Shay Stadium atthe time which is like for the first time ever, which is pretty cool, so Ithay baseball is always ingrained in my family and myself, so yeater my young age, my dad was, I hada huge Sanmancisco giant fan, so he tried to sway me to be a giant then,but you know growing up in the GEDER era that didn't t at really work out,so I ended up being a Yagee fan because my neighbors were big Yankee fans, sothey converted me and but yeah men played play ball. My whole live tballgot started really young, so baseball was always like the start. Iwas always a part of my life from when I was really young. Yeahah definitely feel you on that, a d.How did you, how did you create baseball lifestyle Oneo one and like?Why did you create it yeah? So I created it. Y SAWOFF money of highschool were literally just for fun. I was on my phone with my buddy tristenand I just saw a lot of you know. Twitter accounts. I really nothing onInstagram, Instagram, N Toend, a Thirtean was like relatively brand newand I just kind of felt, like you know, putting my two sens out there. So Ijust started posting and you know, came up baseball, istyle, Oneo, one, don'teven really know. Why really know what the name was for. I remember one on onewas like SOS: Like all inclusive, you know anybody can be a part of it, butyeah it just more or less started posting for fun and just started it because I love the Gamnbaseball. So I just wanted to. I guess, put my voice out. There have a goodtime with it. It ended up being an instagram account that now was turnedinto this whole thing, but yeah. It was really the core of thecore. The brand was literally just myself, enjoying the game, baseball andjust saying: Let's, let's, let's do something for fun, but I know you saidyou were solver Bu. How old are you at the time Afifteen y? It's crazy, yeahand I know I think I think we talkd. I don't know what year we talking. Wefirst talk, maybe it might have been twothousand thirteen nor fourteen awhile ago. A so that's it! That's why it's great! That's Li definitely won toAuon, because it's just like crazy to see you'r come up so how to get you onyeah man. It was it's been that's what I'm saying people see the INSTERIMEMTaccount and they wer they see like the brand and they you know they think it'slike overnight thing. I'm, like Dud.

I've been posting on Instagram, for youknow, seven, eight years now, fifteen ozand plus post later, like the actualwebsite, you know, Paril side of things is very new. That's like you know threeyears old this year, but the the brand and the instagram is seven or eightyears old, which is crazy. At this point you know yeah yeah for sure yeah.What about what was like? The first I don't know, maybe like post orsomething that went like, maybe a little viral or like caught on. I don'tthink we ever really had anything that was like, like we didnt. We wereobviously one of those like viral sensations that Lik blew up overnightand followers came in like crazy. It was all incremental games. It was allone percent a day. You know I had goals tot. You know growing the following twohundred and fifty follrs a day and that's exactly what I did so whatever Ihad to do to get itto that number just you know whether it was just likingphotos. You know just following people like whatever it was back, then to growthe account, that's what I was doing and we've always had crazy, really goodengagement. Obviously, now with Instagram, like you know, it's theengagements different, just based off of what their algorithm is, but youknow back that man lest have really good engagemene. We still have reallygood engagement now, for what for what Havin half million followers is, butyeah nothing really blew up overnight. I wouldn't say any posting put UN caledbiral. I just remember like some post wit, like like two hundred likes to me,was like viral. Like I remember like when Viros me was. When I had my phoneright and like I haven't haddotifications onn years but Miral tome, was O my phone would just scroll and blow up with like all these lights,and that was viral. You know like about like first itwas, two hundred lihes andthes five undred an there's, a thousand and then like at some point like if Ididn't get anything over ten Ozand, I think under ten thozand Nihes is like.What's going on so and now it's you know it's hard to gette thousand likes again, because this's is how it is, but yeah there was really nothing viral perse, but I think you know in the in my mind, like any step was viral for me and then W, like whatever you learndfrom just like starting your own business. I know I'm sure you gotta,besides learning like social mediaum sure you got to like probably learn howto do a little graphics, obviously marketing probably websites yeah. It isa ton I mean I still have so much to learn, ti. Think the business side is,you know, I'm still so young twenty wo years old, like I I ended up. You knowdropping in a college, my sophomere year after myself, Wen your college. So iaasn't really. You know I was learninga little bit there, but I was learning more actually runningthe business. You know and it really wasn't even that much of a business atthe time I was just basically doing influence or marketing before was eveninfuenceor, recalled influenceor marketing. I had A. I have a mentor USnow, my business partner who Bill Roma. I would just go to for aton advice and he was like a better school than the school itself. You knowhe was. He was telling me, you know post this amount of times, and you knowthis and do this, and I would just do it like in a day and come back and likehere's, here's everything you told me to do and it's done, and he would giveme more. So it was like my homework quote unquote, but it was like the mostvaluable Berenan I actually got because like in school, you know in high school.I was you know. I was terrible at math,...

I'm sitting there in mad class wearningabout thingsthat, I'm never going to use or in college, or you know I wasn't.I was learning about business law about what a trademark is. I was like. I havea trademark et, I'm learning more from actual contracts that my Han attorneythat I have is is you know teaching me so it God to the point where you know Iwas just learning by doing I'm still learning. By doing I read a lot now Ialways problo len, I'm nowhere close to where I want to be it's just every day. Is You know a tchance to get a little bit better D. Yeah definitely fill you on justlearning. By doing like even like the zoom map. Like I just started, I mean Iused it before for meetings, but then I just starte using it for likerecordings I was just like. Oh you, gotto click. The record button, likeI'm good yeah and that's anything with social media and instagram and stufflike people, was like well how d you do this and how d you do that? How do youdo this like just? Do it and figure it out like, like? I don't know likethat's just how I am because I think I've figured my. I think I figuredeverything out pretty much on my own, in terms of like I'm self taught interms of like instagramand. Social like bill was helping me with the businessside things but instagram and all the tacks and all the things and like weused to comep with a bunch of things. Man Like to increade engage. I, likeyou, know, tag a friend like that was I'Mo Sayng we created those stuff likewe were like part of like a little Racio group. That was doing that werelike we used to do like used to like take a picture. I hadscreenshot the picture and it would have like he instagram hard on it, andit would just be like slightly like slightly on the photo and I'd be likedouble tapped the heart and it would get more engagement like he. GIVEAWAYS,like all this stuff, is just learning by like testing and it's not learningbod from a textbook ond how to run a social media encounter how to beat theinstagram algoritm or all that stuff, like that's all. I just jargon, yeahyeah, and going back to your point with your ment or teaching you more like. Ifelt the same way and when I actually hired a grap desiner tomake my logo- and I learn more from him, not even like tryin like not eventrying to learn or like anything yeah, and I was in college at the time like Ididn it like. He told me more about branding and everything and makingeverything like look good, and you know looking a EA, so it was like crazy,like I like. That's Ho totally get what you're saying yeah yeah it's even even other thing too isnow when I get asked a question about like how do you get these athletes andI'm just like o just messng him back in the day, and it wasn't even calledanything, and now it's called like influence or marketing yeahis so funnythat, because, like that, wasn't even a Termhen, I'm sure like fas, that's hy,that's hy, it's so crazy, just so relatable with you, but yeah going back like whendid. I know you said youstarted the clothing like three years ago. Is that when it like, you think,turned more into the business yeah I mean I was. I was making. You know enough money where high school a' have to work in quoteunquote, you know real job, you want to call it or I was just making. You know, influenceand marketing money, so just straight cash and then yeah I mean it got to apoint where I was getting like a lot of the free stuff. I got free hats fromrichardsonding the exchange for posts...

...and with our logo on it, and we endedup selling them out like really really fast, and I was like Oh like this isinteresting. Like I didn't realize, people want to buy something with ourLOGOONA, like I dodn't kneaize people cared that much and then also like allthe companies. I was doing marketing for we're all coming back to me all thetime like the jewelry companies and all these different things, and I was likewhy don't I just put it on my website like when do I just create a websiteand just send people out of my website instead of sending people thateveryherer else and when I'm creating custom content? Why am I wearing JoeShirt when I woear my shirt and promote my shire? You know so that's just kindof like what happened like I mean I think I'veprobably done edge for you back in the day, like I've probably done ask foreverybody like it's just, but at the end of the day, like yeah, I say itlegitimized. I would say in two thousand and seventeen where which was like the first yearthat the the website started where honestly like it was just. We were just doing thingsby accident because we had crazy, like the engageent was so different thereand there was nothing like it so like we were just driving a ton of sailes tothe website at the time yeah two thousand and seventeen is likethe first real year, where I felt like I was making like a really good amountof money to e play where it was like e actual business. You know that was ayear I moved out on my own. You know. Nineteentwenty years old, my parents moved, I bought my car like that's whet. I thintwas like okay like this is t e, actual business. I'm making good money likethis is. This is dope so iwould say two thousand and seventeen was like thefirst real year that I felt everything kind of turned around. So I got TA, askyou so have you ever had some kind of job? No, the only thin av done. I woul thinkI mean I don't even get to job because it was just like I love coaching solike I would work at my local baseball facility and flip baseballs and teachkids hout tof hit because, like I was, I wuld a decent ballplayer and where Iwork where I was training since I was young, where I met bill in the back ofthe gym, but there was also a baseball facility. I was there since I was likeThir. You know even younger than thirteen, so they like knew that I knewwhat I was doing. So I was like helping kids out and coaching, but like dude, Inever. I remember one time I went to go, get a job and I don't know why even didit and they asked me for they askd me. I went to like the doctor.Get like you know you, the like drug test and stuff like Basta, for, like mysocial security number, I had no idea what it even was, because no one everasked befor it, because I never needed it for like an actual job or somethingit was. The funniest experience going through the whole thing and I ended upjust just not even doing it obviously, andthat was like the that was like the only time I ever went. I don't evenknow why I did. It was just one of those things but yeah. No, never I almost interned for Gary Benerjutwhen I was saw more freshman in college, but that didn't end up working outbecause I was in school and he know I you know Gary. He doesn't like peoplethat are in school. He wants you to be full ing with him. So that's a blessing thatity get thatinternship, because I think I wouldn't ave be able to focus in the business so,but besides that, no nothing that...

...that's crazy men and also going intothe clothing like what's your process of coming up with he designs. So I havea I have a couple. I have like a designer that you know kind of handseverything for me. I'm not I'm not an artistic person, I'm not deal withphotoshop or AI, or all that kind of stuff itend to bet on my sthrength andTev. Let everybody else who's stronger, Tho, be in those categories. Let themdo their thing, so I have a design that takes care of verything. You know wethrow our occassoal input in for what a design looks like, but Ein we're very close together. I'veknown him for years, and I let him like, I said, Dick tape, what the designs are,and I know it fits in with our brand or not, and we just work very welltogether, and you know it's just kind of thatprocess. Like I said I let I let the people that are stronger than me handlewhat they are, and I trust them, I'm not really. You know. Why would I putmy input in on the design? I'm not a designer, or why would I put my input Iinto a legal document when I'm not a D, You know an attorney like I let thepeople that are getting paid to do their job and let them do their thing for sure how many people do you haveworking for you, so we have like it's definitelydifferent, because I, like I welt, a lot of my team kind of we have a lot of like independentcontractors and stuff that we do, because I don't know I never want tohold anybody back. I know like, for example, like you know, there's somelike a lot of people that work for us also have their own companies on theside, because that's just how I am I never want to like. I said I don't likeputting everyone's bet on the Bi wont a one company and on myself it takes alittle bit of pressure off where you know hey. If something were ggto happen,you know least you have this thing or you have tbat thing so we have about. We have team of what wegot two three four about five of us. Six of us and there's like an extendedteam of about, like you know, maybe two or three more, whether they'r designers,ar legal or accountants, or you know other videographers, but they're notlike they kind of paid based off of like you know, work, but we have weheas really solid team. It's just that it's just a little bit spread out, butthe main people that are in the office every day is roughly about five of USGatu, and then I think it was. I don't know it was last year two thousand andeighteen is: was it when you went to the college rorllsers yeah so he's thefirst year was two thousand and Eighteen Oka, and then we went backlast year yeah. I remember, I remember seeing it the first year then, and itwas like crazy and youere in like every day you're like wait, I'm going to makea video every day. ND. Then you were just like woal. This is getting likenuts. So, like tell me about the extern yeah T, O thousand and eighteen was soI would take like I said, thsant D. Seventeen was the first year where themoney was there and then two thousand and eighteen was the first year thatthe brand was really like there, because that was first year. We everwent to like an imperson tournament that size or event. Excuse me that sizeand again bill who was my mentor at the time, drove all the way to Omyof NewYork because he doesn't fly first of all and we went there and you know we Wese, like a small team, and wedidn't know what to expect, and you know we didn't now much money we'regoing to make ow many people care about...

...the brand. I mean we had like fourhundred ousand follers at the time or M, not even five hundred thosend at thetime. Even but like people just didn't really. Even like you don't know, youknow like this. Five hundred ZAND translate to like people actuallycaring about who you are so when we got there. I was kind ofunexpected but yeah dude. It was nuts I ended up being like one of the craziestthings ever. I think I took like a thousand plus photos with kids. Theygot to the point where, like I had my hood up- and I was like I can't youknow like I was like- I was lookn ha celebrity there and it was nuts and it was just crazy, kids comig uphow much they love the brand. You know how amazing was to see all this stuffin person for the first time to meet us to meet the team, and thenbill pulled me aside and was like hey he's like look at this. The store waspacked right, I'm just he pulles me aside and I'm ien Twenty one time,twenty years old and he's like dude, I see where this is going. You know hegoes. I an this is Goinno, be I see where this can go? You know it goes.You got two things here. He goes. You know you can bring me on as L as a parttime owner or you know you can continue doing this yourself I'll, be yourmentor, but, like I got to take a step back, you know I can't be drivingOmahat for you every year. You know that kind of you know get in thesonthing, like hey dude, like completely get that you wuld help meoff. So I was fifteen years old, so I said right on the spots like Dud l'.Let's do this and that was kind of like the first onofficial day that bill cameon as a like a parttime owner because he owns a just shind the conditionfacility as Wewell that's whow. I was training o where I met him and yeah itkind of was like that was the first year. The business was really I fellike legitimized. It was the first year we did over seven figures in sales, so that was a really big year. For us itwas a big learning year. It's still big learning years because financially andbusiness wise there's so many things you learn when you go from a six figurebusiness to a seven figure. Business Hin ou keep growing ers a lot of thingsthat it's not easy to learn. So there's a lot of like expensive learning curves.So that's why I said the business is still so young, but that was really ahuge brand transition point for us and for everything that we've done is like.That was just like totally dope to me that, like becauseit', like no offensebut you're, not like famous or anything but ou so like, but that was dope that,like it was like a real community like you know, like I'm sure you see a lotof like even right now, there's a lot of celeberties and stuff that Iremember I don't know if you listen to Rus and he's talking about like youguys that can't like even sell like a hundred thousand albums and they havelike millions of Hollars right. That's the thing like people talk about allthe time. You know what we've created was a community in a brand and not justan instagram page. You know there's so many pages out there, but they don'tsell anything yeah. Why? Because nobody actually cares, they just go to you toentertainment, they scroll down, they like it and they leave te like with us.They stay, you know with us, they engage with us, they know I am theyknow my team is, they know my story, they know everything and I think that'sreally important and that's that's one thing I would say is like I don'treally care about the half million follors like. I think we would be thesame business at a smaller scale of followers. It's just about the theconnection we have with each one. Like I answer, I run the Social Day o today.I answer hundreds of Kids Oday on DMS...

...and comments. I answer every single kidand have personal relationships. An kids are like. I know who that kid is.You know- and I think that's really important to establishing a brand islike the one o one connection that you that people have with people yeah forsure. was there any like favorite moment at Oma? Just my experience is my friends I meanI have like so many like Snab Chat, memories and and segram stories of likejust me, and my boys like hanging out like this is the coolest thing whereyou know like I'm experiencing this with some of my best friends, you knowso to bring all my friends, love, Tooma and fruste experience. You know BraskaO Manebrasca for a college ro series a crazy time, amazing, fun time and likethose are t things I remember forever, it wasn't necessarily like. I don'tthink I couln't even tell you w much money we made Itlik, but I can tell youexactly what we did on that Saturday night with you know. My friends likethat was like the memories, so I would say, like that was the biggest thing isyou know, looking back on it and lik realizing like the legitimacy of thebrand, while having an amazing time, yeaht Tope, whoever you like work with, like majorsleue baseball player wash like we haven't necessarily like doneanything in terms of like sponsorships and stuff, because you know there's somany trigky things when it comes to the PA and mob and just money that dhoesn'tnecessarily how hapen to be thrown. You know out, but we deal with so many guysin terms like I have a lot of perselationshs like you said that youbuilt where just some direct messaging guys and having relationships andsending them out, hear and just say, Hey man. This is yours. I hope youenjoy it. They genuinely enjoy the gear and then they post it, and then youpost them and they're making videos in an your posti those videos so likethere's so many guys that we have that sort of relationship with, and I reallyenjoy that because it's organic and real I'm not worried about like makingsure that this Guy Post three times and because it's part of its contract likewe don't really have we don't have that at all. Honestly, I don't think wereally plan on it. Maybe maybe we'll see, but it just doesn't really youknow fit into what Wer do. I think I think we more you know work with thoseguys to help legitimize the brand and help give them exposure, because it'sjust gonne networking thing but again it's also for me too. It'sreally cool, because I obviously want to play professional baseball and haverelationships with those guys and now, not only you know, theyre theirinstagram random, the actual friend of your life, and I think that's what'sjust really cool for myself. So I don't have anybody in particular per se likethere's, so many guys that we deal with like you've, seen Instram Wyds all week,like there's a new guy every day that we're kind of disconnecting with enworking with yeah, I mean yeah. Once you get to a certain level, then people,you know other players talk, so they know, and they already know your brand.So I want the ice, wont, clayrs to know and H and h Y and we are knowng aroundthe league. It's just like a genuine good person. That's trying to helppeople out and hey if you want to hit up Josh to just you know, ask them aquestion about what Ioul do for social media or just can you post this or dothis or help me out like we're? You know we're mostly there for these guys,because you know we want to create actual genuine relationships, ithpeople yeah. Definitely, and what about like?I know like during the Corono virus...

...like how is that affected your brandright now or not? I think it's. I think it's is sellingyou before we're kind of made for this we're a very small team. We don't havelarge overhead. We don't have retail stores, we're all directo consumer, our social media's, our biggest thingso contents. Our biggest thing, I mean that's what we live off of you know,whereas Tudo Media Apparel Company, you know some people look at us as a mediacompany. Some people look as US an apparel company. I don't care as long ayou look nt at us as an amazing brand that you enjoy and if you want to buythe clothing great, if you don't great, if you want to consumour mediatremendous, so that's just kind of who we are solike going on the intgram lives, and it's given me a lot more time to feellike I'm kind of back when I was fifteen again fore, like all, I'm doingis sitting at home and being on my phone and posting and engaging and nowplaying cold duty again like that's just like I feeling I'm fifteen againdoing what I was doing, where I still have thelegitimize of the business torun, but a lot of it around me an slowd down a lot of things that we'resupposed to travel to our cancer Almas cancer. I'm got TA worry about that.This point in April. I'd be starting to think about Omahan I'Mi'm premping forJune in April, and that's a long tenuous process of planning, Omaha andtrips, and you know money and like what inventoryou bring. I the whole Ho ball game, I'm not having to worry about that.Right now is like kind of taking a stress off my back and y know yeahwe're going to miss out on some revenue in person this year, but at the sametime it's going to be kind of Nice to just shill out a little bit and justkind of get back to the roots of what the Brad is did definitely yeah. Whenyou were fifteen. What originally did you want the brand to be no idea? Well, I mean I did FIVEZANDfollers Goin to bill and I was like I was like hey. I want to start clothingbrand because, like I just wanted to wear it like honestly, I was I waswearing routine baseboyls Bu. That M, like you got me yeah, I was like e like Iwant to wear my own stop. So I just start wantg to my own clothing and thenbill was like hey like if you started breaking own conversion rates, and thisdad other was like I'm Goyta sell like ten tshirts. A thik Hott doesn't makeaany sense, so you just sai created community N Createa. You know Createa community ind a brand and that's reallywhat I ended up kind of shooting for and then I started getting. You knowfree stuff from all these brands T and I started getting ten bucks for a postand fifteen and I'm fifty and then a hundred- and I didn't really know what I want. Ijust I enjoyed doing it and you know I just I liked I'm always a hustler. SoI was always like a kid at just like to make money. You know my parents arealways the people that are like. If you want it, you got to go by it yourself,so I was always just you know, doing things to make money whether ther'sslipping things on ebay mowing. You Know My neighbors law and my dad's Ouknow my parents lawnd and anything to do so. I I think it was just like ahustle for me. I like Hustle, to grow my accountof like the hustle to growthe money and I think it's the same thing today. It's just like B. I havegoals of, like you know getting things that I want you know and and growingthe brands I want and doing you know...

...the things that I can with my friendsand family. So it's the same goal is just a little bit different. Now, yes, thatll lead up to my next question.What's the future for baseball lifestyle, Ani one I mean, I thinkther's so much, I think, what's really cool about it is that since we aremedia base, we have a lot of different branches that we can go into like we're,not just stuck into clothing. You know so like we're, not just pigeon holder,and if we started up ha baseball team, we started up a tournament or an a betor whatever it is like. It's not weird.You know like, but your favorite, like clothing companystarted up, like you know, call it. I don't know whoever it is. They start up. I team or an event. Itwould look weird you know like Nike, doesn't create their own teams. Theysponsor teams yeah right like so. What I'm saying is more incentives of likewe're just going to go into other things when the time is right, but Ithink just continuing to expand media first and the clothing still so young,so I think there's a long journey ahead there and I think thire's other thingsa were going to get into it. Just kind of depends on when everything going on.You know like what got it now like. If we were to start a team or an eventcompany like that's based off people and right now like nobody could playbaseball so like. Is it worth going into that when we just right now we'rejust direct the consumer? So how can we make money? How C we make more moneyore sitting at home and when people are stull at home and then work away fromthere too, because you know this put, this puts a big reflection on your eyesand says shoot man. I don't know what the future holds. I don't know if thisyou know this thing comes back or something else happens where you knowpeople are going to have to be Selfquarantine in the future. If mybusiness is relying on people showing up to a door, I'm in trouble. So that'swhat I'm saying luckily right now, I'm not in that position, but I want tomake sure we can gon tof, you know, grow what we can first before kind ofdiving into ther things it. What abouts there anything like you want to make orlike collab with somebody on like. I knowyou BA boshoes one year to right yeah, so we still get those we're just wekind of just held back right now, with everything going on y a but yeah, I mean, I think, we'regoingto probably make we got some. We got some good stuff plan that we didlike a cool collaboration with Katy custom at the time when they di, like othose ultrabuce they painted them, and we you know, we kind of did like alittle thing there. So I think shoes in the colture something that well getinto. I don't really have an like nhet silly dream: COLLABS ITGOILN BE CLAD,but east in last Oma, which was really cool for me. That was something thatwas amazing because you know looking back on it. Ou Swung Eastern bats.Everyone, those eastern and I was working with Hese in my little go- isnext to that and I was like pretty freaking cool so like that was like. Isay that was one of the most memorable moments to just like seeing ourlittlego next to east and being like wow like what like. This is all makesense, so I think just gon titinue to do things like that. We've got somethings in the works. I think a lot of things have kind of O k. ow died downright now, with everything going on a Wrigt, just focus on staying alive and Likin live in terms of their business,and you know, I think, we'll get to things that we do, but there'sdefinitely some things in the future for sure yea to and what advice wouldyou give to somebody starting to brand? I would say honestly, like two thingsis one: Don't let anybody tell you that, like what you're doing is stupid or notworth it or you know, make fun of you...

...and don't let that gets you because Iwas made fun in for Baseill. I styte when I was in high school by the kidsin the baseball team and alther people was like what is a stupid instagrambecause, like I said now, there's Fenc ers thers. You know, there's there's LOeveryone's Gon Na Blok, no matter what right everybody you personally followonyour own instaaman, they like food, they start their own food bog likethat's, not what it was in two thousand and thirteen like for you to start ingtoaccount about baseball was like dude. What are you doing so now? It's lookedthe tong very different, but stick with it follow your passion because it'lllead you to where you want to be and then focus on incremental games. Ithink I'm very big on like one percent better a day, stacked across a longperiod of time stacks across year, stacks across that, and then you turnaround looking back. INTI three years ago, in two thousand and seventeen, I'mlike wow, like where the business as gone crazy since tw thousand andseventeen, and I rememer tw, two Thosandad eventeen, I wallt even in Iwasn't even our warehouse we ere in now like and then you look back at things.So I think small games lead to like big efforts, and I think it just takes time.I think time's a big thing, so I'm not really kind of stressing about now. Youknow I'm saying at WHA Youe ask about the future, like I'm woaried aboutright now, making sure the brand is the best. It can be right now, and I knoweverything else, an take care of itself so and I think, focusing on the one onemiliour community, one on one, don't worry about having five hundred Zandpours, you av a thousand people that are paying you know five hundredollarsa month, you're sitting pretty okay, you don't need five hundred Zand people.So, like that's what Iwas saying to you like five hundred thousand justhappened. Bu Like I'm more worried about going. I don't care if yo didn'tgrow. Another follower onstim, I really don't care all I care about is takingthe five hundred and fifty thousand sixtyzand people that we have oninstagram and just going deeper into those people right going on to ticktack, and now we got fifty fivesand on Tickton go in Depreno, sixty five Osand,you know like I want to connect with every single kid and I want t everyshow kid to love the brand, so I think going one ot one and building yourbrand in you community, one by one, is very important because even back then,when I was small like I didn't, you know every time I got a new follow. Iwas always engaging with that kid. I didn't look at it any different and Idon't do the same thing tnow. You know I look at it as I'm zero growing by one.So I think that's the biggest way to do look at it. Yeah definitely yeah. I think I, Idon't n even think in two thousand ndthirteen there was even the businesspages, yet, no, no! No! No! No Heck! No! No! I wasn't running facebook stufftill like two thousand and eighteen, an like so different, so different yeahfor sure. Are you ready for some fun? Questions are Goin to go from average Osavage? Let's do it alright, what' Your! What's your favorite song right now,favorite song, right now, Oh Goa! I work this real quick. I haveit off top of my head. I got my spot open, no worry I'll, be on repeathonestly. I've been crushing the no Li've been corrunching. The T E newweekend album all right. So I would say I would say alone again by the weekend.That' sounds that' son. It's crazy! What about WHO's? Your top top five favoriteplayers all time I GGO! Definitely N CHEATER! I gotta GoRodbi Candos, Fun guy to watch for me,...

DD gigorious, poin, my Yankees, andthen I would go harper. I love DDDS, the man Love Harper and I would Bo Seeo. Tovit was in there man, but afterthis whole thing now, Soi I'll probably go. I probably go stroman all right,that's cool! All Time! Yeah! I'm not like you know, I'm a history guy but,like you know, like all th time, don't know those are my guys. I mean I'm wasBor, one thousand ninehundre and ninety seven UN. I can't go too far back, Idon't you know, but those are the guys I d jeter andcan no with the guys grew up watching and DDI was my favorite ret, Yankee andstrumans from Long Island and small entersized guy, like myself and Wos, I said Harper, I just I justalways was fascinatd with him when he was younger and I think he gets way toomuch hate for what he is. But I love what he does for the game. Have youGoen Y of those guys to whear your yeare at's, a no not yet not yet and and the one thatwould make me the most excitedg would honestly be needing because he's likemy favorite player, currently Licmius Iud, probably make that you made thatadd man no because DD's, like my guy, like I think he took over from jeeter-and I just am a big DDGORIS Fan, no matter where he plays. I think he'slike one of those underrated guys that's just a good, genuine, dude,hit's crazy because one sure he's still wearing the sentom like literally sixyears. I remember him wearn that yeah. I remember the blue one right well,yeah that one too but bloodsweat success, tshirt! Yes, yes, yes, whe'vLiterally still wears it and he was just wearing the trip on my shoulder on Phillis camp. I was crazy, yeah, nodude, it's crazy! What else is thereo? What do you liketo do in your freetime ban? I would say which been te Ist freetime. No, I would say I do enjoy it. I do enjoy it like read. I genuinelyenjoy honestly like I really do enjoy learning as kind of Corny. That soundslike I didn't. You know I didn't finish school right so, like I think that's soe didn'tid miss much like in Thee classom in the classroom. You didn'tMiss Anything, that's what I'm saying so like I geneally enjoy like learningabout business I genuinely enjoy. Like kind of you know, reading and kind ofgetting myself better. I love going to the beach. I'm a big like just kind of get outside guy and justcatch like I love the like, just catching like good, vibe and justhanging outside and when it's nice out ID suck tright now, but you know,luckily, you know that day was nice, ind sixty two in New York, so I wasable to kind of walk around outside and catch some. You know like Nice Heaplike I love just kind of hanging out outside with my friends and yeah I mean I use. I take like I used to take mygeep on the beach and kind of hang out on the water like near the water, sothose kind of things ar just kind of relaxing me. You know because I thinkI'm always I'm always going so it's things that shut me off. That can really, you know kind of makeme that's. Why kind of, like my hobby, yeah I've been starting to feel likeguilty. When I go to like the movies...

...and stuff like when I don't like it'slike Weir, it is, it begin weirdlyly and I'm just like O ithe same way. Man,it's like I'm like I'm taking off like an hour, I'm like like what am I doing.Yeah like O or I like. I just go back in MYC CNER, then I start fallingasleep and I'm like no. I gotta Gra Grab my Laptop Igo back on it yeahhundred perent hundred percent last one. What something people don't know aboutyou- people, don't know about me. So this isa. This is a tough one. Need I need somethin. I need someexclusive yeah Yuy. What's someg that people don't know about mme, butsomething people don't know about me, don't don't blow up my spot don, that'snother Goy! I'm trying to think right now, io to now that Tri make is a quickanswer too. I want to keep you hanging o. You want to know about it. Yeah Thiss, my Thas, like my best friend Od.She knows me for my whole life, so he wouldn' know to I'm Tryi to think wow.This I wasnt you got. You got a preme for this question man. This is a toughone, ke it on. I did. I did O that I was like. That'sthat's a fun fact that I did be my Dan around the world for a, but that's itallrigh Tesifi story, though I was shooting horse outside and thanks it. Agood story I was like. I was missing every shot like I said when it comes toMoni, I'm mom in he goes. I give you a hundred bucks. You meet me around thehorse. Going straight around beaing around the world took my dad a hundredbucks. I was actually a pretty decent pretein shoot in basketball, but I quitbasketball because I was too sure and I'LD get blockd in the paint. So that'ssomething that people don't know ow about me that I sucked the basketball,but I could shoot all right. I get I'll take it, but I got that's Wut me on thespot, a think Iwas. I used to play Tono call duty when I was younger. I used tolike just have like stacks of like breakfast lunch and dinner. I wouldplay Cota on. That was a big thing: SAUWS A big callduty guy yeah I suck Ti Math Ike. I failed mathand to year of high school, so there you go oo fun fact. You Dont knowthat M. Take it well. I appreciate you coming on and I could do what thelisteners knowhere they could follow you at yeah man. So definitely she wasa falloing instagram for first at baseball, underscore lifestyle oneo one,our websites B, Ono onecom, tick, tock gotta, follow us theirfacebook. Everything Tan so definitely give us a follow, check, Ot our siteand really appreciate you, Havg meot man. It's been a long time I uess TSAT. Wehaven't gon to here for a while. So no he've been a good journeyman I's a lotmore to come for t than is just the beginning, so I'm looking forward tothe future do for sure. Actually I got a one last question: What do you thinkabout tick? Tock, love it it's! What intagr it's byInstagram fell like in two thousand and thirteen. You can get crazy engagement for doingdumb stuff. That's what it that's! What instramant was in two tousand andthirteen men. So I'm telling you when I feel the intuition of it feels verysimilar, very, very similar, again appreciate yeah man, no problem.

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