Average to Savage
Average to Savage

Episode · 3 years ago

Ron Butler | Average to Savage EP16

ABOUT THIS EPISODE

This is the sixteenth episode of the Average to Savage podcast featuring NFL agent Ron Butler. Paul Guarino talked with Ron Butler discussing his role as an NFL agent, why he became an NFL agent, and some interesting situations he has had to deal with as an NFL agent. Follow Ron Butler www.instagram.com/agentbutler1 www.twitter.com/agentbutler1 Fueled by Lawless Jerky https://www.lawlessjerky.com/

This is the average to average podcastwith Balgarino everyone and anyone athletes Soet andmuch more what' up ever going in back quit.Another awesome episode of the average Avits podcast got a special guests withme, and FL Agent Ron Bowler run how's going Ang. Well, man appreciate youguys, Hav of me yeah for sure you ready for fastetball right AC to the eight.Let's go so what's it like? What's Ha da in the life like of an NFL agent,Isit's busy man, it's never a dull moment. You know whether you, whetheryou're dealing with client issues you'r dealing with the NFL or Nflba you dealawith team, so for SOM on, like myself, I deal with these o know thesedifferent situations on a daily basis when they threwh. I guess you can saySunday this Sunday for sure. Can you give me, like example, or something?Okay, let's say, for example, a guy gets a ONSPORTSMA Lighe petaltyduring the Game Y. obviously he's Gotna get. You know, he's Goinna get a fine,it's my job to appeal that mine for that player. You know when you'reworking with so many guys. This can happen, you know quite a bit an youknow, t you know. As the rules are Changeand, you know, the leadi isgetting very strict in terms of you know: facemask cals, a God, can get Hemtentosand dollar penale for or ten hozanddollar, five for facemass calland it's my job as an agan to go in and the peal that that's the process initself. You know in terms of Guds, getting released from teams probingthan having to come back and try to find im another job. You know Consistifthat it also consists of traveling from city to city, state state. You knowwher, I'm going from East Coast to west coast. You know it's just it's a it's alot. It's Lockyo really have to love what you do yeah for sure. So that'sperfect for my next question. So how did how? And why did you becomeunaffiliated? Honestly man? You know I love working with people, I'm a peopleperson. I didn't have the low background in terms of you know going to you know, thopractice law. You know most most agens...

...have their. You know their law degreesand they kind of put them to you in terms of you know, being an agin termsof the deed. You know the logality part of the business, but for somebody likemyself and I love Sports, I love working with people. I love workingwith the young men and their families, and you know I coached high schoolfootball for a number of years and my passion, my passion, dealing with theplayers Wereas to help guys get to college. I kind of Thok that that same approachin terms of becoming an agent where it was helping guys transition fromcollege to the pros. So I felt like you know why not tappin to this industry,where you know you want to help out guys. It's not all about the money, butit's all about you know, building relationships, and then you knowbuilding a a book of business where you're working with guys who actuallytrust what you do and what you say. So that was really my mind. You know myprocin terms of why I wanted t decomination. Definitely definitely so.Why did you pick the NFL over other league? Honestly man, Te NBA and you know theMLB? Obviously their contracts are guarantee, othe can charge fom. Ibelieve it's four percent forto five percent t the issue with with that is:Let's take the N, the MLB, for example. You know you have guys that are comingout of C high school that you know could potentially be first round Ratik.The second round drive takes that that the MLB is dominated by a couple ofdifferent agencies. I knew you know, wit the Rossers not being as big as theNFL that it was going to be hard to really tap into and not know the wholelot about the industry. Not. I know the whole lot about baseball. I kind offelt like hey, you know. Let me let me look into something that I'm familiarwith, which is the game of football having played and having coached it. Itjust made me feel you know just just just more intoni to the game itself andbeing able to talk about football with your clients with you know. Anyone, itkind of gave me a sense of hey. This is...

...the direction I need to go in now interms of the en the NBA. You know t s the same thing you Deali with guaranteecontracts. You know, obviously the money's a lot more the end of the day.You know those higthose, those guys that are elitue level players. You knowthe Lebron James, the paways, the capintra stuff curries, those guys gothrough a whole AAU process. You know they're playing a U ball for years,while they're in high school, most of the time those they hate you, coaches,have ansoeothele system to where they do what they kind of pass their playerslong to different agents of different colleges, and I just felt like forsomeone like myself. I really didn't want to get involved in that wholearena. I just think Fi'm a Rossy standpoint. It thoes alle. You know afew guys that are making supermax contracts and back deals, and then youhave some guys that are making average. You know average contracts with ist tenmillion dollars a year with I still aliveut. You know just te Rocser itselfwhen you look at it from basketball, a football they're, just something somany more players that are playing football than basketball, so that waskind of my reason behind that is goingto say that to about the NBArosters being a lot more than in e l roabsolutely. Absolutely so. What's the?What was the process like to become an Nflagan? Because I know you said youdidn't go to law school so and I know it's like kind of like a big myth,because people, a lot of people say you have to go to law school, but I knowthat there are agents that do yo right. I mean for myself. Personally, you knowI graduated from Forda Internatiomal University with my baslor's degree. Itwas really about having constract experience, not necessarily dealingwith NFL players, NFL contracts, but whetthere you negotiating a contract,say for a performance or a you know, da a business. You know, then, you had tobe able to prove that you had that experience to even be able to not takethe exam, because I don't know if you guys know in regards an and up feelings,only giving the exams only givin once...

...per year. Okay, I'm O Goingna say it'sa hard exam, but it's a very you know having geting Te. If you haveexperience dealing with the industry, that it'll be a much easier, an exampfor you to take for somebody that's kind of like just happin into the arena.Hey I've always wanted to be an agent. Don't really have a lot of experience,but you know I'm I'm tapping into this thing and I'mstudying I'm. You know I'm I'm gring ind trying to learn as much as possible,tha short period of time. That's where you know a lot of people try to do, andyou find that a lot of people who take the test, don't pastit, because theydon't really have the experience even with having a law degree. It stilldoesn't matter that that test is is designed for you to I'm not going tosay for you to fail, but it's designed for you to just just have the experience o have knowledge ofwhat it's you know what it's like dealing with the player on the day today basis- and you know so not to be long winded, but you know that's really.What it's about is about hey, going an take this exam most of Heboth, of o theagets that go in to take it have to have a massive degree. Tyey don't haveto have a law degree and en, at the end of the day you know Lik E. I sai youget one shot to take it each year. If you feel it twice, you can't tink itacain. I cenlieve that get ta Notteris five years before you can take it again.So it's a very cobar long process. If, if you're not ure is at a yearly thingthat you santis or is it one Timeti Wat te one time thing, but they do theyjust started doing jus continuing education exam that they just have totake. This is the first time they've done it, which was two thousand andeighteen. You know it's not a very difficult test, but you sl mean youstill had about fifty people that did pass the exam. I do think it's designedfor you to you know, have an understand of you know the role, changes and knowjist kind of brest. I Bor your skills because it may have been three or fouror five years an you taken that in you know that that initial exam and a lotof times people don't really use you...

...know because a knowledge they learn interms of prepaing for the the actual test. They don't usually use it on theday to day bases, but they want to make sure that you have the knowledgenecessarily represent these players. Yeah. Definitely onestly thit's,definitely a key who arewho are Sumer your current clients Thi's. The name offew I represent Lavante David from the Tampa Bay buckaneers present ten TelParen in from the Los Angeles charges, Chapis Benjamin from Los Angelescharges, Philip Dor sent from the New England patriots bream, ackon fromHouston, Texas and thato Robinson from the new orger Stane Tas, the name ofyou Dur sit, might be Tom, Bres Guy, this Yearman, you know he's putting thework he works. I is my lady worked is asphon this all season. You knowobviously going into you know last year, where you know he got traded the weekof the first game and it's not a situation where guys can just walk inthe door, learn that system and then be on the field immediately, so he youknow, he's don the work in Tom H as embraced him. He knows that he's putthe work in and I think he's he's in Toms Circle, a trust. So you know F. Ifyou plan with the goat you got to be, you got to be prepared, man yeah forsure absolutely so going after clients. What's that process like I know,obviously it's different process getting either veterans or than gettingrookies that are coming in from college right. I mean recruiting guys that arecoming in from college. Obviously, there are a lot of good players outhere. Thereare, a lot of big programs. You know my job is a agent is toobviously find the right guys and that pit what I do. Obviously, at the end ofthe day, I'm representing you so I work for you, but I like to make sure thatI'm signing the right players, I'm Si'm siding the guys that get it thatunderstaning that this this game can end at any point in time. You know alsothat, in order for you to have a successful career, you have to buy bythe rules- and you know you just you just you know just from a businessstandpoint, you have to understand it. This is a business as well, not just tthe not for the lovelty game, and you...

...know if you can, if you can do that, anthose are the guys that I'm looking for you know going through each year. Youknow you trying to identify who those guys are so that can be AU process. Youknow I try to do my best in terms of research and talking to differentpeople. You know using my relationships that I've gained over the years to tojust really find the right players. So it's a lot of traveling there's a lotof phone calls Er's a lot of giving nopops a lot of getting nowtheirfamilies in terms of the rookie process. In terms of say, veterans, you know youdealing with guys. You've already been to theaten process. They probablyquoted twenty five, thirty different agents during that process of being arookie, you know a lot of times. Those vetery guys already know what they're.Looking for you know I you know everybody fill, can kind of sound thesame. I try to different diffrenanten myself from you know just beingdifferent from every other Agen. You know and not knowng in and try to youknow, be a use carselves, but our car salesman- and I just gotta- you know-Give Hem mypill Hey. This is what I've done you ow. This is my book ofbusiness. Is My track record. You know I'm a bothe, I'm a relationship guy. Iknow a lot of better players are looking for that that I jus looking forsomebody come in and do a contract. You know at the end of the day, if the I oget off your fits and so be it sometimes it doesn't fit. But for themost part you know dealing with betteran players that' just you know,that's kind of how the recuming process goes. Yeah for sure now, when they'rein college, like what is the stipulation like when? Could you likeactually like sign them like right after their bowlroom or well yeah, it'safter the season thing after there? You know if it's a senior after hiselgabilitis up is that last game, if he's a under classman and obviously hehas a deplayer for the draft, he can't hire Agen until he declares and talkinterms of recruiting and going after certain players in each state hasdifferent rules. Each school has different rules, especially when you'redealing with the bigger programs Im en...

...certain guidelines that you have tofollow. As e agent, you know in terms of different stanes that I'veexperienced, I want to say, Texas te states like Texas and North CarolinaHav, very, very strict rules and policies, and if you don't follow thoseroles, then you know you can be subject to you know afeloty. If you don't do it, if you know, if youdon't do it their way, if you try to do the different way, t an you know,there' There's some issues that you can face: rekd some consiquences ofRepercussion Yot, O Yo, go to so besides. I know we talcked on before,but besides getting Te Player of the contract, and now you said like goingover like finds I get like you do marketing stuff to well. What I try todo is from a marketing standpoint. You know obviously different companies,different brands, REAC out to me. You know to apparol companies. You know carcompanies, jury companies and I'm going to be honest with you. You know I'manother set of eyes when it comes to the marketing side of it. Marketing isnot my expertise to. I won't go into a meeting. You know trying to convincethe player Hey. This is what I do from a marketing standpoint. This is howstrong, I am that's. That's not really my strength, Mat strength is, you know,obviously have a relationships within the NFL. You know using myrelationships to you know, Shit different situations obviously gets youyour money, but when things come up, when you get fine or where you getsuspensions or you get, you know you get releted or anything like that.Those are my expertise so to say, hey. I have a marketing background ofmarketing history. Yes, I've done some deals, but I wouldn't you know Iwouldn't be as Lihta potential client and say hey. This is my expertise. Iwould potentially bring in somebody that I was comfortable with under myumbrella, who has a background and marketing and WHO CIV provided a playerwith those opportunities that he's looking for in terms of off the fieldbrand for sure for sure, and how? How long have you been in Aden for I' beenan agent for six years? Actually, five years I've been in the business for tenyears I tart et on as an intern. You...

...know just really trying to get my feetwith understanding the business I kind of got grandfather then o Thi Industry-and you know I learned a lot. I Foud a lot of players over sort period of time,and you know it's really been about growing up and having a understandingto represent my players to the you know to the back. So that's that's that'skind of my background so from the beginning to like now, what would yousay was like the biggest change like? What's like social media and stuff,like that, coming Tooh Mans been a huge, been a huge change. You know in regardsto how much social media has really changed. You know the sport andit is changed. You know you know the amount of marketing in the amount ofcontent in the amount of you know. Just how fast the word spreads. I mean it's.You know from ten years ago to nows just it's like nightnd days but like acomplete thre n sixty and I think it has its benefits. I think at the sametime it has some negative S. well, con downside. You know sometimesinformationis put out there too quick. It may not be the right information,but I think the guys and you know t with the amount of followers- and youknow in terms of brands in terms of branding of aopotential player, it canreally benefit binefit, a player to to make a lot of money off the field aswell. Yeah, definitely yea. What would you what advice? Would you givesomebody that wants to become an NACATE Oryou know? This is not a where Yo don't go in and specifically for themoney going in, because you want to help guys, you know, become. You know,good players, you want to help them with their transition, but youre alsohelp them with their career post football. So you really want to findout. You know as much as you can in terms of how the business works youwant of to. You know develop relationships with different people,different companies, different teams, different cout and then once you'recapable of doing that. You know.

Obviously you know the guys feel likehey. You know what this is. A got TAT understands the business. This is a guythat potentially can help God, my career and the more than you know, themore that you can educate them, the more they come they're comfortable withyou. So it's not something thats a you know, you're Gong to have overnightsuccess. It's a very doggy dog business and you have to be prepared for that aswell. But you know it can also be fun at the same, moveent can be fun. Yotcan be exciting. You know you're working in the sport of of football,and you know you have to prepare yourself, for you know some a lot ofroadblocks as well, but you mean, for the most part, that's the best of Ouadvice that I can give a young person in terms of this industry and Don' knowyour craft. This is what you really want to do. Know your craft Y, A. Ithink that was some perfect advice right there are you ready for some funquestions so Ifyou were in NFL agent? What do you think you' be doing? I would definitely be Hothyn footballallrigh. That was easy, W IAM or it was EIE. You knowi guessyou can say they call it cominto the dark side, which is what they you know.They consider the ASEN business at the dark size, so hi, the one of the orthan one of the other y. have you ever thought about crossing into any othersports like to be an agent? I thought about going into basketball n becauseit was bought to me by a fellow agent n that is a verysuccessful baseball age. A my basketball agent and just the you know,Ey. You know a Goy. You got four guys in the NBA, those guys on the averageand if Youre average Waer you can make ten million dollars a year. You can youcharging four to five percent. You Don' have to go around hasting. You knowguys that, are you know late round Drivtig, you know really making a wholelot of money. So it was very enticing to to hear him say that, but you knowthat would probably be you know not not to contradict myself. It'll probably bethe second sport that I would consider going into yeah. Definitely so you knowthe show bolers on hbf right right...

...right. So do you think that show givesa realistic perspective of an Aden? I Doi think the role if the rock blaze,which is more of a retired player whos in the you know more of Tha FinancialAdvisal, he's working for a financial advising company, but then he's alsodealing with you know the agents so he's Delipinh the players notnecessarily dealing with teams from the Financial Aviza Si. I don't really seethat happen, a lot where he's dealing with GMS or contract people, so I thinkthat that can kind of be. You know different ACTURA added stuff thatthey're throwing in there, but in terms of the overall concept of the show, Ibelieve that there's there's a lot of similarities. You can tell t t theretherre there, people that are writers, that probably former players or you know,captain to the NFL. Some capacity, you can definitely tell the deat that youknow they have a theyre on the right track. INOO, you know how they comeacross. A comes of the show, yeah for sure yeah, any any crazy stories youcould share with us. With your clients. You H you nonthave to Sayany game. Okay,I mean I've had a couple and I'm findout I M. I don't want to put toomuch out there a, but I did I want to say when I first started off before Iwas a Certifi agent as a situation where guy who was with the company whoI was e player, wh was with the company that I was you know formely with he hada night out on the town. He ended up going to one of the strict club, Andi guess he was. He got tointoxicated and he be peeping one of the dancers on the ass okay, an it wassomething that was. It was crazy to me because I had never like like like whatwould give you what would put the thought process in your mind or what ouwould be the though process going on in your mind and say: Hey I'm going tobite this girl on the ass and then she...

...'s, you know she's, you know she'sbleeding, you know so I have to come in. They call me to say wrong. We need youto come up here, such and such as going to get arrested for doing Xiz. So it'sme coming in kind of trying to you know just just step in and make sure thatthis kid doesn't go to jail, and you know it was a long night to take aleav yeah for sure. That's it. That sounds like Ityou Beyon, the bolersepisode. Yo Noa mean idea for that. So U ITE Eon, I would et Eoni Thinki. Think everyting else iskind of kind of tone down a little bit. I haven't really had to deal with thewhole lot. You know have a former player that passed away on a bikeaenhat was a little. You know you have to deal with that that stuff as well,especially when you, when you're close to people and certain things, happenand there's certain statements that you have to give, and you know goingthrough that process. You know it wasn't such a a good process to have togo through, but things happen situations like that happen so as agethat you have to be m that as well yeah for sure I mean I don't think sometimespeopl realize that like athletes are like human beings and also right right,absolute, so iappreciate your time coming on, and could you tell thelisteners where to find you on social media or if they want to contact you?Don't anything your questions? Definitely, definitely you can. You canfind me on Instagram at agent Butder, one, that's Aten agent, Butler btler,one on twitters, the same thing and email. I know. There's always you knowpeople. You know that are you know trying to get into theindustry, and you know guys that want to enter women that want to youcern.You can email me etron rol in and epic agntcom, alright precare, you Haveiyounkay appreciate you than you take care.

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